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Auctions

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ACHIEVING EXCELLENCE THROUGH PASSION, DEFINED BY RESULTS

"At Harcourts Brady & Co we pride ourselves on delivering the complete package, encompassing every facet of the real estate transaction, to guarantee the service and methods offered by our team are not only proven, but far superior to our competitors" - Ben Brady


AUCTIONS COME TO RENO

Buying or Selling at Auction

Over 60% of all real estate sold in Australia and New Zealand is completed via the process of Auction. However, Australiasia hasn’t always seen such a high percentage of preference and the development of the use of auctions has been a growth over the past 20years. As sellers and buyers alike are learning to overcome the misconception that auctions are only relevant for selling distressed property and through employing the process of auction they have experienced the many advantages. 

Recently we are beginning to see a similar trend in the USA; however Harcourts USA Brady & Co Auctions believes many companies who are claiming to offer the process of auction are continuing to miss the fundamental concepts which make auctions successful. Many real estate auction companies have recently formed looking to make a quick buck and cash in off the recent take up of the process, however in doing so have created a process which lacks genuine and transparent transactions, conducted by agents who have little skill base around the auction process. 

Brady & Co Auctions provides a service exclusive to Harcourts USA focused on the auction process but does more than just auction property. Ben Brady the Director of Auctions is responsible for calling the bids of the live cry auction; however, given Ben’s extensive experience as a sales agent and manager he is also responsible for delivering regular sales coaching to all Harcourts USA agents. Through having Ben as a constant point of contact within the Franchise, this allows Harcourts agents across USA to be completely educated and skilled in the process of auction, giving them the ability to be known as auction experts.

SELLING AT AUCTION

Don’t let hope be used when it comes to selling your home because hope is a bad strategy, instead at Brady & Co alongside Harcourts USA we are here to provide a strategy to achieve you the highest price possible.Please add your content here.


PRICING

Stop playing "The Price is Right" with your agent. With Auctions you will know exactly what the market value of your home is quickly.

TIMELINE

The proven auction process fills your home with perspective buyers to sell as fast as possible

RESERVE PRICE

Be sure to sell your home at a price you are comfortable with; nothing less.

NON-CONTINGENT SALE

All buyers at auction have agreed to a non-contingent sale, eliminating the negotiation portion of the transaction.

EXPOSURE

Because of the process, your home will be visible to massive amounts of buyers.





BUYING AT AUCTION

Participating in an auction conducted by Brady & Co, means everyone is on a level playing field. In an auction arena, everyone is bidding on the same terms

PRICING

Know that you're paying fair market value for the home you want.

TRANSPARENT TRANSACTION

During the auction process you know for a fact the seller gets your offer and who else is bidding.

STOP THE AUCTION

You have the option to offer before auction day to stop the auction from happening and make sure it's yours.

MOTIVATED SELLERS

Sellers that chose the auction platform are more motivated than most sellers.

SEE YOUR COMPETITION

Face the other buyers that are interested in this property & know your offer or bid gets seen.

FROM THE DIRECTOR

"As an agent, when we look at pricing a property for sale we look at past sales (comparable properties) and market data/trends. We ultimately come up with an educated guess as to value for a property. That in turn is our recommended list price. Why are we "guessing" when we're responsible for someone's largest asset? Shouldn't we be striving to maximize the value of our client's property without hurting its reputation...That's where our unique Harcourts Auction Platform comes into place... Call me to today to learn more about what we at Harcourts can offer you."

Lewis A. Green

Question about auctions?